Product research and development
We combine ingredient analysis and formulation work with market research, so that each product answers a real need and does what people expect of it.
About Goodness Care
Health products for needs others leave unmet
Alphamale Gel is part of the Goodness Care range. We develop our own formulations for needs that existing products leave unmet, using carefully specified ingredients, to a standard that stands comparison with established global brands.
Our story
From Amman to new markets
Goodness Care was founded in 2016 to make health products that are more than copies of what is already on the shelf. We look for gaps in the market and needs that existing products leave unmet, then formulate for them, choosing well-characterised ingredients and specifying them to a standard rather than to a price.
Today, Goodness Care develops and distributes eight products, listed below: medical devices, food supplements, cosmetics and personal-care products. Our team takes each product from concept through formulation, prototyping and testing, and works with manufacturers on production. The products are distributed across the Middle East, and we are actively expanding into Africa and Western Asia.
What we do
From first idea to market launch
Goodness Care takes a product from first idea to market launch. The work falls into three areas.
Regulatory knowledge
We know the regulatory requirements for medical devices, cosmetics and food supplements, and we prepare the documents partners need in their markets.
Development through to launch
We run formulation, prototyping and testing ourselves and work with manufacturers on production, keeping close control of quality and delivery.
Why Goodness Care
Our principles
Four principles shape our work and what partners can expect from us.
Ingredients chosen with care
We source certified ingredients and specify them tightly rather than to a price. Where a better-characterised grade exists, we use it.
Science-based formulation
Our team uses its scientific and technical knowledge to develop formulas for specific, real problems.
Unmet needs over crowded markets
We stay out of crowded categories and look for ones with genuine demand and room for our products, and our partners, to grow.
Ethical partnerships
We work with distributors, pharmacies and clinicians who share our standards of honesty and integrity.
Our portfolio
The eight products in our range
Each Goodness Care product addresses a specific clinical or consumer need.
Alphamale Gel
Water-based personal care gel for men.
Scarless
Silicone gel for the appearance of scars.
LibiTight
Women's personal-care gel.
Alphamale Gel
One-application liquid for mouth ulcers.
Goodness Digestive Enzymes
Digestive enzyme food supplement.
D-Omega Drops
Omega-3 drops for children.
Goodness Krill Oil
Krill-oil omega-3 supplement.
Goodness Sunshield SPF 50+
Sunscreen.
Next steps
Talk to us
Distributors have their own page. For anything else, use the Contact page.