No lidocaine or benzocaine
A clear point of difference from the anaesthetic sprays and creams on the same shelf, and simple for a pharmacist to explain.
Distributor partnerships
Bring Goodness Care products to your market
Goodness Care is taking Alphamale Gel and the rest of its pharmacy range into new markets in the Middle East, Africa and Western Asia. We are looking for established distributors to launch and grow our brands in their territories. Our team in Amman gives you regulatory, marketing, training and commercial support.
The opportunity
Why Alphamale Gel fits the pharmacy shelf
Alphamale Gel is a water-based personal care gel for men, made with eugenol and containing no lidocaine or benzocaine.
What makes it easy to recommend
Single-use sachets
Each 1 g sachet is one use, so the directions are easy to follow. A 5 g tube completes the range.
A discreet purchase
A small box and a short, plain explanation make a sensitive purchase easier for the customer and the pharmacist.
This positioning draws on Goodness Care's experience in its current markets and its conversations with distributors. Market data for individual countries is available on request.
Manufacturing
Made in Jordan
Alphamale Gel comes from Goodness Care, a Jordanian company established in 2016, and is made in Jordan by a GMP-certified contract manufacturer.
- Established 2016, Jordan
Product specification
- Box of 10 sachets of 1 g, or a 5 g tube
- Applied 15 minutes before intercourse
- Store at room temperature, not above 30 °C
Where we're growing
Now recruiting distributors in
We are looking for established distributors in these regions:
- GCC (outside Qatar)
- Levant and Iraq
- North Africa
- Sub-Saharan Africa (outside Ghana)
- Caucasus and Central Asia
We also welcome enquiries from other markets. If your territory isn't listed but you see a fit, we'd like to hear from you.
What we offer
How we support our distributors
Goodness Care works with each distributor from market entry and launch through to long-term growth. Everything in the eight areas below comes at no extra cost beyond standard commercial terms.
A wider product range
Alphamale Gel is one of eight pharmacy products in our range, all listed on the About page. Partners can carry several of them instead of relying on a single SKU.
Regulatory support
Documentation to support registration in your market: product documents, certificates, artwork, technical files, Certificates of Analysis and, where available, Free Sale Certificates. Our regulatory team guides you through it.
Marketing materials
Ready-to-use material in Arabic and English: brochures, pharmacy flyers, product images, social media and WhatsApp content, and other material for pharmacies.
Product training
Training for your sales team on product positioning, how the gel is used, the customer journey and the competitive landscape. We deliver it online or as a training PDF.
Product positioning
Each product has a fact-based positioning. For Alphamale Gel it rests on three points: no lidocaine or benzocaine, a mild effect from eugenol, and single-use sachets.
Exclusive territory rights
Exclusivity is available for committed partners, contingent on market-entry responsibilities, a minimum opening order, annual targets and ongoing performance. The terms are discussed and agreed in the first commercial conversations.
Launch support
Help getting Alphamale Gel into pharmacies and in front of consumers: pricing guidance for your market, a suggested structure for the launch campaign and education content for pharmacy staff.
Support after launch
A regular supply of new content, product updates and promotional ideas, and help preparing your own presentations. Our team in Amman stays in touch after signing, for as long as the partnership runs.
What we send
A brochure first, then everything you need
Before any agreement, we send you our brochure. Once you become our distributor, we send you everything you need to bring our products to your market.
For potential distributors
If you are considering distributing our products, we start by sending you our brochure.
For our distributors
Once the distribution agreement is signed, we send you the full set of materials:
- Brochures
- Training for your team
- Product images
- Social media posts
- Technical details
- Registration documents
Request our brochure
Send us a short message, and we will send you our brochure.
Next step
Start with a conversation
Tell us about your territory, your company and the products that would fit your portfolio.
Distributor enquiries
Tell us about your market
Contact us by WhatsApp or email
Tell us about your company and your market, and we will reply within two business days. WhatsApp is the quickest way to reach us.
Saturday to Thursday, 9 a.m. to 8 p.m. Jordan time.